EFL comes with a unique platform where buyers and sellers can list their machines online.
  • Overview
  • Vision & Mission
  • Milestones
  • Board Of Directors
  • Leadership Team


Electronica Finance Ltd, incorporated in 1990, is a part of the SRP Electronica Group and a pioneer in the field of Machine Finance. After an eventful journey of close to 3 decades, EFL today has more than 40 offices across the country, has served more than 7500 customers and has an AUM in excess of Rs.1150 crores.

A Journey Of Passion and Progress

The origin of the SRP Electronica Group was that of a manufacturing company started by a group of first-generation technocrats. With the experience of starting a new business also came the realization about the challenges, especially financial, that a typical SME business has to face. As a result, the group’s understanding of machines, as well as manufacturing experience, was leveraged to start financing of machine purchases, which at that time was a pioneering effort. This understanding was also used to start other innovative services like doorstep finance and assessment-based financing. Very soon, EFL started financing machines of other manufacturers in the machine tool as well as other industries. EFL’s ground-breaking products, services and last mile connectivity were also recognized by SIDBI, which resulted in a partnership which is now more than 12 years old.

Keeping in mind the overall philosophy of customer centricity and assessment-based financing, products such as loans for purchase of industrial properties, bill discounting and working capital loans were introduced and they have contributed to EFL’s success. EFL today continues to be shaped by its experiences and philosophy of customer centricity, innovation and transparency. This is also the genesis of new business verticals like micro enterprise financing, which aims at providing much-needed funds to businesses across the trading and service industry.

With its vision of “Creating success stories for businesses”, EFL is perfectly poised to successfully continue on this journey of passion and progress.

Why Choose EFL

Around 3 decades of expertise in financing
7500+ Business Served
40+ Branches across India
Wide range of financial solutions
Advisory approach to financing
Door Step Service and Simple Processes


  • Creating success stories for businesses.


  • We are committed to achieve ‘Business Excellence' by becoming a 'Bench Mark' through 'Best in Class' services.
  • To be a Globally Trusted Financial Partner for MSMEs, with a DNA of 'Customer First'.


Board Of Directors

S. R. Pophale
S. R. Pophale, one of the founder directors of the Electronica Group, holds a Masters degree in Mechanical Engineering from College of Engineering , Pune. He has been the backbone of the group in developing its strong marketing and financial strengths as well as steering the groups horizontal expansions into different business lines. Capping his several achievements is the UDYOG RATNA Award in the category of large group of industries presented by STICE (Sinnar Taluka Industrial Co-operative Estate) Sinnar Nasik. Mr. Pophale is a man of many skills and is widely traveled both in India and abroad .He is one of the most well read Top executives in the Industry today and has been actively involved in infusing new philosophies and concepts both at workplace and into the personal lives of people around him.
Shilpa Pophale
Managing Director

Ms. Shilpa Pophale has been associated with Electronica Finance Limited (EFL) for over eighteen years and has worked in multiple roles before becoming the Chief Executive Officer of the Company in 2003 & taking over as the Managing Director of the company in 2007. Under her leadership, the Company’s AUM has grown from INR 750 million to ~ INR 12500 million in FY 2019(estimated). With her strong focus on customer centricity, EFL increased its product offerings from financing only machinery to providing working capital and property finance as well. EFL under her stewardship is also poised to take a leap into hitherto uncharted markets of affordable housing, micro LAP and small business loans with continuing focus on the MSME segment.

Having participated as a speaker at various SME forums, Ms. Pophale also holds the title of ‘Woman Entrepreneur of the Year’ as conferred upon her by the World Women Leadership Congress (2014). Ms. Pophale is a Master of Science from Pune University and has completed the Programme for Leadership Development from ‘Harvard Business School’ & the Venture Capitalist Development Program from ‘Indian School of Business’.

T. V. Rao
Independent Director
Mr. Rao is a Graduate of Commerce and an Associate Member of the Indian Institute of Bankers (CAIIB). He has over thirty-seven years of experience in the Banking, Foreign Trade and Housing Finance sectors, specialising in Management of Treasury and Investment Operations, Structured Finance, Corporate Debt Finance, the Promotion and Development of Housing Finance Systems, Regulation and Supervision of Housing Finance Institutions and Mortgage Backed Securitization. He previously headed the Capacity Building, Business Promotion and Development of Trade Promotion initiative of Exim Bank, prior to which he was involved with SIDBI, National Housing Bank (NHB) and Union Bank of India.
Venkatesh Srinivasan
Independent Director
Mr. Venkatesh Srinivasan has extensive experience in all aspects of financial services across retail assets, liabilities, wealth management, investment banking, securities, private equity, asset management and insurance across India, China, Japan, South East Asia, Korea and the US. He is presently Managing Director – Private Equity at Everstone Capital. He was earlier an Associate Partner at Mckinsey & Co. where he provided services to the top clients in financial services and banking across a range of issues including setting up Greenfield Banks, Brokerages, Insurance and Asset Management across India and Asia. He has a B.E. and PGDM, from IIM, Ahmedabad.
Milind Limaye
Independent Director
Mr. Milind Limaye has extensive industry experience of 20 years. Mr. Limaye has been a part of the organization since 2017. He has extensive experience in all aspects of financial services and providing vital guidance to the organization. He is contributing immensely in achieving the objectives of the organization with his valuable inputs.

Leadership Team

Tushar Chandorkar
Head - Sales & Collections
Tushar manages the entire Sales and Collections for the organization. He is well equipped to do so with 18 plus years of experience in managing teams across geographies with large NBFCs for various asset finance products.
Ashutosh Puntambekar
Head - Alternate Products & Marketing
A banking professional with around 17 years of experience in SME finance, Ashutosh heads the property and working capital products and the marketing initiatives of the company.
Suhas Gore
Head - Credit
Having served EFL at various positions and handling varied responsibilities since his joining as a fresher, Suhas currently heads the Credit Underwriting and Risk management portfolio.
Amit Gadre
Head - Operations, IT & Administration
With a rich experience of over 27 years, Amit has contributed immensely to the growth of the company and today heads multiple departments including Operations, IT and Administration.
Bharat Jaykar
Head - Recovery
Bharat has close to 3 decades of experience in Credit Management, Collections and Recovery, Risk Management and Customer Relationship Management. He currently heads the Recovery team in the company.
Ashwini Shivram
Head - HR & CSR
Ashwini with more than 12 years of experience in BFSI, manufacturing, service, and IT companies heads the Human Resource department and all the CSR initiatives of the company.
Marul Kapoor
Product Head - Machine Finance
Marul manages one of the key functions of the company as Product Head for Machine Financing. He has a strong sales and business development background having an experience of around 12 years.
Pankaj Bharate
Head Institutional Lending
Pankaj is in charge of the new business vertical of the company, Emerging Enterprise Loans. Prior to joining EFL, he had stints in business functions like B2B sales, Treasury and Corporate Strategy and Forex Management.
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