Privacy Policy
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Privacy Policy

This Privacy Policy governs the manner in which Electronica Finance Limited (EFL) collects, uses, maintains and discloses Information collected from users (each, a "User") of the / website ("Site"). This privacy policy applies to the Site and all products and services offered by EFL.

Personal identification Information

We may collect identification information being data, whether sensitive, credit related or otherwise and including any derivative output thereof (collectively, the Information, that is personal to and from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, login, place an order, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number. Users may, however, visit our Site anonymously. We will collect personal identification Information from Users only if they voluntarily submit such Information to us. Users can always refuse to supply personally identification Information, except that it may prevent them from engaging in certain Site related activities.

Non-personal identification and profiling Information

We may collect non-personal identification Information about Users whenever they interact with our Site. Non-personal identification Information may include the browser name, the type of computer, which site the users came from or advertisement that they viewed or clicked on and technical Information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar Information. This Information helps us provide an online experience that is optimized for the user device and to manage our online advertising programs.

Web browser cookies

Our Site may use “cookies” and/or web bugs to enhance User experience. These are small data files that are stored on the User computer or device from time to time. While Cookies have unique identification numbers, personal Information shall not be stored on the Cookies. User web browser places cookies on their hard drive for record-keeping purposes, for storing their online preferences and sometimes to track Information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

It’s important to note that cookies and pixel tags do not capture any Information that can personally identify the user.

The Information may include:

  • Links visited and pages viewed while on our site
  • Time and duration of our site visits
  • Responses to our emails or advertisements

How we use collected Information

EFL may collect and use Users personal Information for the following purposes:

  • To improve customer service:
    Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalize user experience:
    We may use Information in the aggregate to understand how our Users as a group use the services and resources provided on our site and offer relevant products and/or services to the user and to improve the User experience.
  • To improve our Site:
    We may use feedback you provide to improve our products and services.
  • To process payments:
    We may use the Information Users provide about themselves when placing an order only to provide service to that order. We do not share this Information with outside parties except to the extent necessary to provide the service.
  • To run a promotion, contest, survey or other Site feature:
    To send Users Information they agreed to receive about topics we think will be of interest to them.
  • To send periodic emails:
    We may use the email address to send User Information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.
  • To serve advertisements:
    We may also use personal Information of the user such as email ID or postal address to deliver advertising to the user directly or at third party websites. We may also use the Information to display relevant content where possible, store the User preferences to ease navigation on the Site and make subsequent offers or proposals to the User on products and services, which may be of interest to the User.

How we protect your Information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your security credentials, personal information, transaction information and data stored on our site.

We use secure SSL encryption for exchange of all sensitive and private data between the site and its users.

Sharing your personal Information

We do not sell, trade, or rent Users personal identification Information to others. We may share generic aggregated demographic Information not linked to any personal identification Information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your Information with these third parties for those limited purposes provided that you have given us your permission.

Third party websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

Connecting with EFL via social media websites

We provide experiences on social media platforms that enable online sharing, communication and collaboration among users who have registered to use such platforms. We may collect Information you provide by interacting with us via social media, such as images, pictures, videos or other Information. Any content you post, such as pictures, videos, Information, opinions, or any personal Information that you make available to other participants on these social platforms, is also subject to the terms of use and privacy policies of those platforms. Please refer to them to better understand your rights and obligations with regard to such content.

EFL mobile apps

Our applications (“apps”), if any, allow you to access your investment details and access other Information using wireless or mobile devices. Our privacy practices apply to any personal Information or other information that we may collect is through our apps.

Changes to this privacy policy

EFL has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal Information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

The Information shall be the sole and exclusive property of Electronica Finance Ltd (EFL) or its group companies (collectively, EFL Group, which expression includes its assigns) and such Information submitted by the User or collected through the Cookies shall not be shared with any other person not forming part of the EFL Group unless the same is necessary to enable the EFL Group to access, collect, store, process, share, disclose or destroy and by way of compilation of data related to a proposal, offer, transaction or credit reporting, which shall also form part of the Purpose or if the same is necessary or required pursuant to laws of India or pursuant to the terms and conditions applicable to such Information as agreed by the User with EFL.

There are small data files that this Website stores on the User computer or devise from time to time. The Website uses persistent Cookies which are permanently placed on the User computer or devise to store non-personal and profiling information. While Cookies have unique identification numbers, personal Information shall not be stored on the Cookies.

If you are a User, then by accessing the Site, Cookies would be stored on your computer or device from time to time. You may also set your browser to block all Cookies or to indicate when a Cookie is being set by us. However, its important to remember that function of the Site to provide an enhanced experience or service delivery may not be met properly if the Cookies are disabled. For example, we may not remember your language preferences. By signing-up or logging into the Site the User thereby conveys and grants his/ her/ its consent to the Site and EFL Group for usage of the Information for the Purpose. EFL Group may also disclose the Information to a court or a governmental authority, or as permitted or required by law.

If you are a former customer, these policies apply to you also; we treat your Information and Information about current customers with the same care.

By using this Site, you signify your acceptance of this policy. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

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